Vaccine Influencer Analysis

Pharmaceutical Company

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  • Vaccines face increased scrutiny from parents and patients
  • Select groups and organizations were exacerbating the issue
  • Healthcare professionals were not addressing concerns


  • Collected and segmented discussions by stakeholder group
  • Assessed the thematic messages and key dispersion channels
  • Identified key influencers or personas within each stakeholder group


  • Created persona of patients with various levels of concerns
  • Identified healthcare professionals with successful messages that resonated
  • Created a network map of information dispersion from anti-vaccine groups to patients