Brand Management

A brand is more than a product or logo, and building and sustaining it takes consistency and authenticity across an organization. From fine-tuning your positioning and connecting with influencers who move the meter to monitoring your reputation at every touchpoint with your stakeholders, Skylight Intelligence will make your brand more effective, and help you differentiate it from your competitors.

The digital world that we live in has created a variety of touchpoints for key stakeholders to interact with organizations. Each touchpoint has the opportunity to shape their perception of your brand and impact their actions. We help you integrate purpose throughout your organization to connect with stakeholders on a deeper level, and thereby, position your organization competitively.

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Reputation has become extremely personable, permeating from what the CEO of an organization believes to specific employee behaviors. At Skylight Intelligence, we consider reputation to be an asset that needs to be managed proactively on a day-to-day basis with strategies, tactics and approaches that elevate your organization in real-time and for the long-term.

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Influencer analysis was around long before social media; however, tools and open-source information now make mapping influencer networks more accurate. We mix traditional influencer analysis with the latest tools to help organizations identify who is currently influencing key stakeholder groups, as well as those who might be good candidates for resonating with your messages.

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Organizations are experiencing a massive shift in societal expectations. Stakeholders and consumers want more transparency and are prioritizing those organizations that demonstrate authenticity and corporate citizenship. Fortunately, there’s enough data available today to ensure your organization is operating with this in mind, as well as measuring those initiatives with performance metrics.

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Integrated marketing requires the interplay of analytics, strategy and implementation. At Skylight Intelligence, our integrated services start with analytics to identify which platforms, media types, tools and techniques will drive action from your consumers. Our team then works alongside CMOs and brand managers to make smart decisions about how to implement a strategy focused on ROI.

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