Product Recall Monitoring
Fortune 500 Company
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Challenge
- Several notable product recalls occurred within a six month period
- Concerns grew about potential healthcare professional and patient backlash
- Stakeholder associations between product and brand were unknown
Solution
- Reviewed historic activism events to determine escalation potential
- Analyzed customer actions on recent campaigns and sales data
- Provided network mapping for influencers that may impact stakeholder behaviors
Results
- Identified stakeholder groups more likely to boycott products
- Helped to develop an action plan for addressing concerns
- Resulted in a decrease in healthcare professionals and patient concerns