Product Recall Monitoring

Fortune 500 Company

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Challenge

  • Several notable product recalls occurred within a six month period
  • Concerns grew about potential healthcare professional and patient backlash
  • Stakeholder associations between product and brand were unknown

Solution

  • Reviewed historic activism events to determine escalation potential
  • Analyzed customer actions on recent campaigns and sales data
  • Provided network mapping for influencers that may impact stakeholder behaviors

Results

  • Identified stakeholder groups more likely to boycott products
  • Helped to develop an action plan for addressing concerns
  • Resulted in a decrease in healthcare professionals and patient concerns