Skylight Intelligence is starting November off with a bang by exhibiting and speaking at two big industry events, World Travel Market (WTM) London and City Nation Place (CNP). Find details about each event and the Skylight team’s presentations and panels below. We look forward to seeing you at one of these upcoming events.
World Travel Market London
From November 5th to the 7th, the Skylight team will be attending World Travel Market London to share new insights with the travel industry. Rhett Skelton, Executive Vice President at Skylight Intelligence, and Oliver Martin, Partner at Twenty31, will be speaking on the 6th in a joint 30-minute presentation on destination branding trends and strategies for organizations to remain authentic, relevant and alluring to today’s travelers. Joe Naaman, Executive Vice President at Skylight Intelligence will also speak in a panel led by Oliver Martin from Twenty31 on November 7th to discuss attracting higher value travel consumers.
The New-Era of Destination Branding: Staying Authentic, Relevant & Alluring
November 6th, 2018 | 4:30 – 5:00 pm
Travel Forward Product Showcase Theatre
Rhett Skelton, Executive Vice President
A joint Skylight Intelligence and Twenty31 presentation, this session will explore why traditional destination branding is shifting and what organizations can do to keep up by remaining authentic, relevant and alluring to travelers. Rhett Skelton, Executive Vice President at Skylight Intelligence, and Oliver Martin, Partner at Twenty31, will present. This session will cover:
- How traditional research fails to identify travelers’ emotions
- How new analytics tactics can guide branding strategies
- How other global organizations have already found success
- Research and insights from the 2019 Destination Brand Assessment
Leveraging Destination Brands to Attract Higher Value Travel Consumers
November 7th, 2018 | 10:30 – 11:15 am
Asia Inspiration Zone – AS1070
Joe Naaman, Executive Vice President
This morning panel explores the business case for strong destination brands, discusses how tour operators can better align their product and experience offerings and covers several methods for measuring impact. Led by Oliver Martin, Partner at Twenty31, along with two Destination Marketing Organization CEOs from two major tourist destination, Joe Naaman, Executive Vice President at Skylight, will speak on the panel.