Employee Wellness Campaign

Consulting Firm

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Challenge

  • Corporate insurance provider offered incentives for instituting a wellness program
  • Employees need to track and report on exercise activities
  • HR wanted to assess the impact of exercise on satisfaction rates

Solution

  • Developed a means to collect employee exercise activities
  • Compared exercise rates over the year to employee survey
  • Monitored employee communication read rates
  • Assessed responses to campaign in employee forums

Results

  • Identified correlations in specific satisfaction attributes
  • Recommended specific influencers and channels to promote the campaign
  • Helped to adapt communications to address employee questions