Exploring the Dynamics of Reputation
Reputation is considered one of the key indicators of success for organizations and people. Skylight surveyed more than 450 people across the United States to explore the differences in reputation across businesses, industries, politicians, and celebrities. As part of this effort, we compared 28 major brands in seven industries and 13 people (celebrities and politicians).
Create the Corporate Affairs strategy of the future
In today’s business environment, shifting regulatory changes, increasingly engaged stakeholders, and a constantly present news cycle can mean significant challenges for your organization if you don’t have a Corporate Affairs strategy that can keep up.
Digital Command Centers
Digital Command Centers have become the new way for organizations to quickly analyze customer data and respond to emerging trends. Even within similar industries, however, deployment of these command centers and use of customer data varies widely and best practices have not been well established.
Social engagement of Brick and Mortar vs eCommerce
Skylight is releasing this data and initial analysis as part of an ongoing series in 2017 exploring what we are calling the “Rise of the Nesting Economy”. Our research to-date indicates that 2017 could be a great year for online retailers, companies with richly-developed home entertainment platforms and for any business focused on products/services for the home or personal care.